about
Hi, I’m Anya. I help brands develop creative concepts and campaigns through art direction, production and brand activation. I’m based in New York City and work with clients worldwide.
My path started in marketing at a management consulting firm and later at a digital agency, where I learned to plan, run and report on campaigns, events and client projects. Those years sharpened my conceptual thinking and taught me how ideas actually get done. Alongside, I’ve always been drawn to aesthetic
environments, and over time that pull led me into graphic design and content production. Today it’s the center of my work: finding a brand’s identity, telling its story visually, and turning it into an experience.
Bringing a brand to life is rarely a one-person job. Where needed, I can bring in a trusted network of specialists, so the right skills are always in the room. I’m a firm believer that the whole is greater than the sum of its parts, and that the best work is made together.
Hi, I’m Anya. I help brands develop creative concepts and campaigns through art direction, production and brand activation. I’m based in New York City and work with clients worldwide.
My path started in marketing at a management consulting firm and later at a digital agency, where I learned to plan, run and report on real campaigns, events and client projects. Those years sharpened my conceptual thinking and taught me how ideas actually get done. Alongside, I’ve always been drawn to aesthetic environments, and over time that pull led me into graphic design and content production. Today it’s the center of my work: finding a brand’s identity, telling its story visually, and turning it into an experience.
However, bringing a brand to life is rarely a one-person job. Where needed, I can bring in a trusted network of specialists, so the right skills are always in the room. I’m a firm believer that the whole is greater than the sum of its parts, and that the best work is made together.
about
Hi, I’m Anya. I help brands develop creative concepts and campaigns through art direction, production and brand activation. I’m based in New York City and work with clients worldwide.
My path started in marketing at a management consulting firm and later at a digital agency, where I learned to plan, run and report on real campaigns, events and client projects. Those years sharpened my conceptual thinking and taught me how ideas actually get done. Alongside, I’ve always been drawn to aesthetic environments, and over time that pull led me into graphic design and content production. Today it’s the center of my work: finding a brand’s identity, telling its story visually, and turning it into an experience.
However, bringing a brand to life is rarely a one-person job. Where needed, I can bring in a trusted network of specialists, so the right skills are always in the room. I’m a firm believer that the whole is greater than the sum of its parts, and that the best work is made together.
[PEVIOUS EMPLOYMENTS]
Globant Gut (formerly Vertic), NYC
Bain & Company, Zurich
discover work >>
ABOUT
Hi, I’m Anya. I started my career in corporate advertising, where I learned the architecture behind strategy, project management, and brand communication. Over the years, that foundation has become a springboard into a more creative path, and I’m now working independently with a focus on creative direction.
I still support brands in telling their stories, but these days I approach it from a more aesthetic, intuitive angle. With a master’s degree in business and years spent inside agencies and global companies, I understand how professional advertising should work. Now, with a more fluid way of working, I get to apply that experience to collaborations that feel personal, thoughtful, and visually driven.
I’ve been building a network of creatives and producing work for small businesses who want to stand out in a crowded digital landscape. My work spans strategy, brand vision, creative direction, content production, and brand activation.
The industry is shifting, and I’m moving with it. Brands need more than isolated services; they need someone who can help shape a full experience, connect the dots, and bring in the right network of talents to complement gaps in execution. I’m drawn to brands that value originality and human creativity, and I love helping them bring ideas to life in ways that feel true, not noisy.
BRANDS I'VE WORKED WITH
Brücke 49
Farmacopea Popolare
KKL Luzern
Mainau Immobilien
Museum Sammlung Rosengart
Lanz-Anliker AG
Lanz-Anliker Reitsport AG
Palazzo Piccinno
Ruth Kramer
Verlag Gourmet
Visit Vals
WildLand Ltd.
FORMER WORK EXPERIENCE
Globant Gut (formerly Vertic), NYC
Bain & Company, Zurich
