Farmacopea Popolare is a small southern Italian distillery reviving the use of coca in spirits through gin, bitter, and vermouth made with old-world craft.

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For the visual campaign, the goal was to capture the nostalgia and sinful indulgence at the heart of the brand. The result was a set of images that felt less like product photography and more like a frame from a film you can't quite place – somewhere between nostalgia and desire.