Palazzo Piccinno, a luxury boutique stay in the South of Salento, wanted to give guests a way into the region that felt as considered as the stay itself. 
 

The final product was personal travel guide in the format of an A2 foldable poster. It functioned as a guest experience touchpoint, a regional editorial piece, and a collectible object guests could hang on their walls long after checkout. 
 

I led the project from concept to final print — developing the editorial direction, researching the region, art direct the photography, and curating the content, and designing the final product.